Comment Generation

How Rally creates comments that sound like you, not a bot.

How It Works

    YOUR BRAND VOICE          VIDEO CONTEXT           FINAL COMMENT
    ────────────────          ─────────────           ─────────────

    "Friendly, casual,    +   Skincare routine    =   "obsessed with this
     uses slang,              using vitamin C         routine!! vitamin c
     enthusiastic"            serum in morning        in the AM is *chef's
                                                      kiss* for that glow ✨"

    ─────────────────────────────────────────────────────────────────────

    "Professional,        +   Same video          =   "Great morning routine!
     helpful, no                                      Vitamin C serums work
     emojis"                                          best when applied to
                                                      clean, dry skin."

The same video gets completely different comments based on your brand voice settings.

What Makes a Good Comment

Rally Comments

"This is exactly what my skin needed to hear at 6am. Adding retinol to my cart rn"

"The way you explained layering products finally makes sense. Been doing it wrong for years"

"Not me screenshotting this entire routine. My esthetician is gonna be proud"

Generic Bot Comments

"Great video! Check out our profile!"

"Love this content! 🔥🔥🔥"

"Amazing! Follow us for more skincare tips!"

Comment Strategies

Rally generates different types of comments based on the video and opportunity:

Value-Add Comments
Share helpful info or tips related to the video topic. Positions your brand as knowledgeable without being salesy.
Relatable Reactions
Express genuine reactions that other viewers share. "This is so me" type comments that feel human and create connection.
Conversation Starters
Ask thoughtful questions that encourage replies from the creator or other viewers. Great for building relationships.

Quality Checks

Every comment is reviewed before reaching your dashboard:

  • Matches your brand voice and tone
  • Relevant to the specific video content
  • Natural and human-sounding
  • Appropriate length for TikTok
  • No spammy or promotional language