Video Analysis
How Rally understands what's happening in each TikTok video.
What We Analyze
Visual Content
We watch the actual video to understand what's shown — products, activities, locations, people, and visual storytelling elements.
Audio & Speech
Voiceovers, dialogue, and trending sounds are analyzed to capture the full message and tone of the content.
Caption & Hashtags
The text context including captions, hashtags, and any on-screen text that adds meaning to the video.
Engagement Signals
View velocity, like ratio, comment activity — these tell us if a video is gaining momentum.
What You See
For each video, Rally provides a summary of what the AI understood:
┌────────────────────────────────────────────────────────┐ │ VIDEO ANALYSIS │ ├────────────────────────────────────────────────────────┤ │ │ │ 📹 Content: Morning skincare routine tutorial │ │ 🎯 Niche: Beauty / Skincare │ │ 👤 Creator: Mid-size creator, authentic vibe │ │ 📈 Trend: "Glass skin" routine trending │ │ │ │ 💡 Why it matters: │ │ Creator is reviewing products similar to yours. │ │ Comment section is active with product questions. │ │ │ │ ⏱️ Timing: Video posted 2 hours ago │ │ Currently at 12K views (growing fast) │ │ │ └────────────────────────────────────────────────────────┘
Smart Filtering
Not every trending video is right for your brand. Rally automatically filters out:
- ✕Controversial or sensitive content
- ✕Videos from competitors (if specified)
- ✕Content that doesn't match your brand values
- ✕Videos where comments are disabled or limited
- ✕Old videos past their engagement window