Understanding Scores

How Rally ranks videos to help you focus on the best opportunities.

    ┌─────────────────────────────────────────────────────────┐
    │                    OVERALL SCORE                        │
    │                        8.5/10                           │
    ├─────────────────────────────────────────────────────────┤
    │                                                         │
    │   RELEVANCE        TIMING           REACH              │
    │      9/10           8/10            8/10               │
    │                                                         │
    │   How well it      Is it early     Potential          │
    │   fits your        enough to       audience           │
    │   brand            engage?         size               │
    │                                                         │
    └─────────────────────────────────────────────────────────┘

Each video gets three scores that combine into an overall recommendation.

Relevance Score

How well does this video fit your brand?

This measures alignment between the video content and your brand profile.

9-10: Perfect fitHighly relevant to your niche

7-8: Good fitRelated content, worth engaging

5-6: TangentialSome overlap, consider context

<5: Low relevanceUsually filtered out

Timing Score

Is it still early enough to engage?

Early comments get more visibility. This score tells you if you're catching the wave.

The TikTok Comment Window

0-2 hours: Prime time — comments can reach top
2-6 hours: Good window — still early engagement
6-24 hours: Late but possible if video is exploding
24+ hours: Usually too late for visibility

Reach Score

How many people could see your comment?

Estimates potential audience based on current performance and growth trajectory.

9-10: Viral potentialGrowing fast, high ceiling

7-8: Strong reachGood engagement, solid audience

5-6: ModerateNiche but engaged audience

<5: LimitedSmall potential reach

Using Scores Effectively

High Relevance + High Timing = Act fast, this is your best opportunity
High Relevance + Low Timing = Still worth engaging if the video is exploding
Low Relevance + High Reach = Skip it — reach without relevance is wasted
Focus on 7+ overall scores = These are your highest-value opportunities

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