Understanding Scores
How Rally evaluates posts and decides what's worth your time.
The Confidence Score
Every surfaced post includes a confidence score — Rally's assessment of how good this opportunity is for your brand.
Matches your niche & voice
Optimal window still open
Strong creator engagement
Higher confidence = Rally is more certain this is a good engagement opportunity.
Scoring Breakdown
Topic match, audience overlap, hashtag alignment
Hours since posted, comment window opportunity
Views, likes, followers, growth velocity
Positive content preferred
High controversy = lower score
Unsafe = excluded entirely
Posts scoring below 65 are filtered out by default. Threshold is configurable per brand.
What Rally Considers
Rally compares the post content against your brand profile, target audience, and hashtags.
- -Topic alignment with your niche
- -Audience overlap with your target demo
- -Content tone matches your brand
Early comments get more visibility. Rally tells you how much time you have.
Now — Optimal window, comments can reach top
2-6 hours — Good window, still early engagement
6+ hours — Late, only if video is still growing fast
Not all posts are equal. Rally evaluates the creator and content quality.
- -Engagement rate on the post
- -Creator authenticity and audience size
- -Comment section activity
Every surfaced post includes a plain-English explanation.
"High engagement rate (8.2%) on sustainable fashion topic. Creator's audience overlaps with your target demo. Optimal comment window: next 4 hours."
"This creator reviews products in your category. Comments are asking about alternatives — good opportunity to add value without selling."
If the reasoning doesn't resonate, skip it. Rally learns from your choices.
Using Scores Effectively
- 90%+ confidence: High-quality opportunity. Worth your immediate attention.
- 70-89% confidence: Good fit. Review the reasoning and decide.
- Below 65%: Rally filters these out by default (configurable threshold).
- Timing — Now: Act fast — this is your best window for visibility.
- Trust your gut: If the reasoning doesn't make sense for your brand, skip it.